Spend $1,
   Get back $43*

*That's right, email marketing returns $43 for every $1 invested according to the Direct Marketing Association's 2008 report. Are you taking full advantage of it?

Email Marketing

OnNet provides an easy and affordable email marketing solution for businesses of all sizes - enabling you to capitalize on these exceptional returns. Even better, we include it FREE with our web hosting and maintenance packages. But most importantly, we'll help you put it to use making money for your business by helping with your email marketing campaigns...

Did you know that studies show that more than 50% of the people who inquire about a product or service, DO wind up buying that product or service within 12 to 18 months of their inquiry? And did you know that most sales are made after the 7th contact attempt?

Yet, most salespeople don't follow up with leads for 12 to 18 months. In fact, some don't follow up with them for 12 to 18 days!

Don't waste all the money you invest in prospecting by failing to follow up and nurture your leads. Our consultants can assist you with your email marketing and help you create campaigns that:

1. Form a relationship with your prospect or customer to build a one-on-one dialogue, not a mass broadcast.
2. Offer valuable content and information - instead of just pushing products.
3. Encourage customers to visit your website again and buy your product. Or send out special promotions to drive traffic to a retail location.

You can even track the results of your campaigns and see who opened your messages so you can send them to a sales rep or retarget them with related offers.

Entice Customers To Subscribe

One of the keys to leveraging your web presence is to get subscribers to opt-in to your email list when they visit your website. Current statistics show that more than 10% of the visitors to your website will subscribe to an email newsletter…. IF there is good subscription box placement and there is a good offer to entice them to signup.

Good B2B offers include free reports, whitepapers, consultations and demos.

For B2C customers, first time customer discounts, coupons, or membership to loyalty programs work well. Remember - don't just give them the coupon, the idea is to get their email address in exchange for the discount so you can continue to follow up.

Be sure you don't ask for too much information on the form. You just want the minimal amount of information you need to continue the dialogue. This might only be the first name and email if you have an ecommerce site. If you need to speak to your prospects on the phone, ask for first name, email, and phone only. The first step is just to get them on your list; you can obtain the other information you need once you've started building the relationship.

Writing and Sending Emails That Get Read

Getting people on your list is the first step. In order to turn those names into revenue you need good follow up communications. You should send email messages to your customers and prospects at least once per month (once per week is ideal).

It's important that the email looks like it is coming from a "human," and not just another mass email. Statistics show that it can take up to seven or more contacts to turn a new prospect into a sale. Those follow ups can be costly and time consuming if you are doing them on the phone, by direct mail, or by sending individual emails. A properly planned email campaign can AUTOMATE all of those important communications for you. You can do that by using sequential autoresponders that send out your messages on a defined schedule.

For example, let's say someone comes to your website and fills out your contact form today. Your email autoresponder system immediately sends them a confirmation with a PDF attachment outlining your services. Once a week for the next ten weeks it also sends them educational information about your company, the benefits of your products and services vs. your competitors, etc.

Then you supplement that with telephone follow up as time and resources permit. This allows you to reach a new prospect with multiple contacts and high impact information 10 times in ten weeks -- without you spending a dollar or a minute of your time!

As far as existing customers, remember that it's six times cheaper to sell to an existing customer than to find a new customer. You should also be emailing valuable information to your current customers at least once or twice per month, letting them know what you can do for them, providing helpful and valuable information, etc.

We Can Help You With All Six Steps Of An Email Marketing Campaign

Here are the elements of successful email marketing campaigns...

1. Your opt-in strategy (ad design, offer, and placement).
2. The Welcome Email.
3. Your email newsletter design (we can also convert to a PDF for print).
4. Writing follow-up sequences.
5. Setting up the software to send the campaigns (including website integration).
6. Managing your lists with automatic subscribe/unsubscribe, spam compliance, etc.

Our email marketing software is included FREE with our Hosting Plus+ packages. If you're a do-it-yourselfer, the software application gives you all the tools you need to do the above for yourself. However, if you'd like us to manage everything for you, please contact us for a free quote.

Hosted CRM Solution - Infusionsoft

Ready to really get serious about marketing automation? Then we can help you implement Infusion CRM. This is a step up from basic email marketing and is a great fit for businesses that do extensive lead generation and E-Commerce. As Certified Marketing Automation Consultants, we can help you implement Infusion CRM into your website and develop a fully integrated strategy that takes advantage of its incredible capabilities --- including Email Marketing, CRM, E-Commerce, and Affiliate modules.

If you'd like a free trial of InfusionSoft, click on the banner to the right or simply click here.